Thankyou for everyone who visited us (& helped us) at COSMOPROF 2012 in Bologna, Italy!

 We enjoyed bringing the new products to the show and seeing the amazing reactions we got. Products that did well generating interest were the PASSION MICROLIGHT & PASSION PHANTOM scissors. We were also showing the new YS PARK GUIDE COMBS and offering the YS PARK BRUSHES at special fiera prices. The LAP 32 brushes did really way as well as the Carbon Tiger brushes!

Its a long way to haul our sharpening equpment and exhibition displays, but for us its totally worth the 2000 mile round-trip. Meeting stylists and distributors at shows helps us to improve our product line and also catch up on how last years purchases have performed over the year. Most of all we enjoy going to Italy.

Hope to see you all next year!

Grazie Mille Tutti!!! Bologna Cosmoprof 2011



Thankyou to everybody who took the time to visit our stand at Bologna Cosmoprof!

Every year we make the 1500 mile round trip truck journey to Bologna, carrying our displays and sharpening equipment and its definately worth the effort.  Its one of our favourite shows as we get to meet our customers from all corners of the world. Close to 180,000 people visited the show this year over 4 days and walked around a show space 3 times the size of the Palace of Versailles!

This year we knocked out some great deals exclusive to the show that proved to be hugely popular, and showed all our upcoming products like the OSAKA ICE scissors and YS PARK CARBON TIGER brushes. Hot sellers were our PASSION AVANTI scissors, YS PARK Carbon combs, Vigo pouches and as usual the Italians went nuts for the YASAKA scissors.

Many thanks again to everyone that came, look forward to doing it all again next year!

Meet you at COSMOPROF 2011!


Make a date in your diary for the biggest event in Europe!

COSMOPROF 2011 is coming to Bologna, Italy for 4 days from Mar 18-21.

Cosmoprof is THE event of the year attracting up to 150,000 visitors annually to check  out some 2,300 exhibitors.

We will be exhibiting in HALL 34 (Stand #F2) with all the latest products and exclusive offers. Remember to bring your scissors as we will be carrying out services on-site!

For more details click here!

ISSE 2011 @ Long Beach, CA



The International Salon & Spa Expo kicked off another promising year for the hair and beauty industry in sun-kissed California. More people than ever descended on Long Beach for the largest West Coast event of the year!

Passion Beauty proved to be one of the busiest traders of the show selling out of numerous products early on in the show. Those lucky enough to make it to the booth early on were treated to amazing scissor deals and exclusive new products like  the YS PARK Tortoise paddle brush. Popular products were the new YS PARK LAP 32 brushes and the Stretch Collars.

Many thanks to everyone for visiting our booth!

Next stop… Bologna Cosmoprof!

ISSE @ Long Beach Convention Centre, California 29-31 Jan 2011


Tired of the damp & cold winter misery? Itching for some Californian sun?

The West Coast’s largest hair & beauty show, the ISSE, is coming to Long Beach, California for 3 days from 29th Jan. Blast away the winter blues by getting hot tips at the live demos, sneaking a peek at the industry’s trend forecasts and checking out the latest products.

Passion scissors will be represented by our American buddies PASSION BEAUTY INC. Catch up with them at their booth (#1464) for expert advice and exclusive offers on scissors and YS PARK products.

For those who missed him at Salon International & M.C.B Paris it’s another great oppurtunity to meet the charismatic stylist and designer of YS PARK products. Young-soo Park will be at the PASSION BEAUTY booth to answer any questions and hear your suggestions!

For more info click here!

Mondial Coiffure Beaute Paris + OMC Hairworld 2010


An incredible number of visitors (early rumours stand at 100,000 visitors!) attended the MCB Paris show this year. The show was held over 3 days (6-8 Nov) at the impressive Paris Expo in Porte de Versailles in partnership with the semi-annual OMC Hairworld.

PASSION scissors were represented by EUROPASSION S.A.R.L (our French buddies) who were hugely successful selling our scissors along with the YS PARK combs and brushes. The Passion Scissor Service was sharpening scissors non-stop over the whole weekend catering to satisfied customers from around the world.

The fastest selling products were the Passion Damascus range and YS PARK LAP 32 brushes. While the combs sold out completely, the new YS PARK stretch collars proved to be just as popular as at the London show in October.

Many thanks to everyone who took the time to visit us!